Yeonji Kong is an art director and a senior graphic designer who specializes in branding, packaging design, and sustainable packaging, and have been working in the beauty industry for 11+ years and in the food industry for 4 years. She has much experience in design strategy, branding, packaging, logo for various consumer goods brands such as food brands and cosmetic brands.

She graduated with a BFA in Graphic Design from Tama Art University in Tokyo, Japan. She has worked at an advertisement design agency in Tokyo, for the SPC Group, the biggest food company in Korea, at Innisfree and Amore Pacific, Skinfood, and Aromatica, Korea’s leading cosmetic companies, as an art director of brands. 

Yeonji’s design method always starts with being inspired by users and customers. She determines their most important needs and by using skills garnered from many years of experience in the beauty, food, and fashion industries, She figures out the best way to achieve brands' goals.